Rajar Q2 2017
UNION JACK CONTINUES TO INCREASE AUDIENCE WITH SECOND RAJAR RESULT DELIVERING 80,000 WEEKLY LISTENERS
Just 11 months old and Union JACK’s average listening hours continue to exceed Virgin Radio
• Union JACK launched in September 2016, dedicated to playing British music, spanning six decades.
• Fully interactive station - listeners can choose all the music via the Union JACK app.
• 6.3 million song votes since launch.
• Supporting new British talent with a new show dedicated to breaking new British music ‘UNDERDOGS’ every Wednesday at 9pm.
• Nurturing new British comedic talent and featuring special cameo appearances from Rory Bremner
• Created by the team behind Absolute Radio & Absolute 80s and brought JACK brand to the UK
UNION JACK IS AVAILABLE RIGHT ACROSS UK ON DAB and online www.unionjack.co.uk plus via UK Radioplayer & the new Union JACK app
Union JACK, the first radio station dedicated to playing British music, celebrates its second RAJAR result with 80,000 listeners and 357,000 listening hours. Union JACK which launched in September 2016, plays British music from the past six decades, as well as pioneering brand new, homegrown talent. Every song is voted for by listeners on the totally unique Union JACK app or online.
The RAJAR figures also show that the average listener tunes in for 4.5 hours a week, which exceeds other established national brands.
Donnach O’Driscoll, co-CEO of Union JACK, said: “We continue to be delighted with a strong second RAJAR result for Union JACK. With 6.3 million song votes and average listening hours continuing to exceed larger, national brands, we are over the moon. The feedback from the listeners has been overwhelmingly positive and we’re excited to continue growing and celebrating the Best of British!”
Giles Gear, Programme Manager of Union JACK, said: “We isolated a gap in the market playing nothing but British music plus focusing on the best of British comedy and we are thrilled with the station’s progress. Britain produces great music & comedy we believe that needs an outlet 24 hours a day. We wanted to celebrate some of the best talent that comes from the UK and also give new musicians & comedians a dedicated platform to be heard.”
Union JACK entertains the nation by ‘Playing the Best of British’. This encapsulates music from The Beatles to Ed Sheeran, The Rolling Stones to Coldplay, The Who to The Stone Roses, Tom Odell to Shawn Smith, plus comedy too.
Union JACK plays clips of classic sitcoms and stand-up, celebrating Britain’s rich history in amusing the world, as well as showcasing original comedic content with guest appearances from the likes of Rory Bremner. In the coming months, the station will host up-and-coming comedy, and soon be the go to outlet for breaking new British talent – both music, comedy and in-between!
Union JACK allows listeners to take total control of the radio station with the unique Union JACK app. Every song you hear is voted for – up or down – and the one at the top of the list plays next. Total control of the station is in the hands of Union JACK’s audience. It’s proving successful; in the first nine months of broadcast, Union JACK’s seen over 6.3 million song votes.
The TOP TEN songs as voted for by Union JACK listeners are:
- PINK FLOYD COMFORTABLY NUMB
- FLEETWOOD MAC THE CHAIN
- NEW ORDER BLUE MONDAY
- CLASH LONDON CALLING
- OASIS LITTLE BY LITTLE
- CLASH I FOUGHT THE LAW
- SEX PISTOLS PRETTY VACANT
- WHO PINBALL WIZARD
- OASIS WONDERWALL
- RADIOHEAD CREEP
Union JACK is the national arm of JACK FM and JACK 2 Oxford, the most awarded local radio brand in UK radio history. It is the brainchild of the team who created Absolute Radio, Absolute 80s and brought the JACK brand to the UK.
Union JACK is available to stream at Unionjack.co.uk, Radio Player and the Union JACK app
About the JACK brand:
The JACK brand originated in Canada and established itself quickly as one of the most successful brands in North America. It now attracts over 20 million listeners there. The brand provides an unconventional package with localised targeted music to give the listeners a fun, energising and connective experience.
In 2007, Ian Walker, Donnach O’Driscoll and Clive Dickens brought the JACKfm brand to Oxfordshire, UK. JACKfm is hugely successful in Britain; it is the most awarded local commercial radio station in UK radio history, having received over 40 industry commendations including two for UK Radio Station of the Year. The brand has now launched in additional UK markets including Surrey and Portsmouth and following its success, the team also launched a younger spin-off, JACK 2 in Oxfordshire, Surrey and Portsmouth also.